SEO | Use Heading tags for a better Search Engine Rank

How to Add a Great Heading tag?

Using Heading  tags (<h1> , <h2> ..) will give you a better rank in search results. because Search engine bots use them to understand what your post is about. So as human readers.Starting with <h1> and ending with <h6>.

do a key word research

Adding a heading tag with a normal words will not help you. So you have to do a little keyword research. Just like you have done when Optimizing Images .
Use Google webmaster keyword tool and type the main phrases/words that you are willing to add to your post. Not all, only phrases/words that describe that what your post is about.  Adding Be verbs, Pronouns, Wh question verbs and Conjunctions will not be helpful so add your phrases without them.
                         And if you are targeting to get more visitors from a specified country. Click "Advanced Options and Filters" and add your targeted country as the location. also you can set the language.
 Then enter the captcha and click Search. You can choose a better word now. Choose the words/phrases with low competition and most monthly searches.

"As an example, Think that you are going to post something about "United States". you cat try a keyword research with the words "America, United States, United States of America" ("of" will not make any change, you can search with or without it) your results will appear like this.




In here you have to choose America to use in your post. because it has the most monthly searches and competition on all the phrases are same."

How to add them

When writing the post or making the page in the HTML platform, Use your headings as in this example

<h1> Main Heading Gose Here </h1>
         <h2>This is a sub heading </h2>
                     

what are the uses of Heading tags

A Headings with great keywords

A heading with the keywords that you have chosen from a research is more useful than you think it is. Use <h1> tag for main headings and <h2> for sub headings. Search engines are look at them till <h6> tag. it means you can add <h1> to <h6> in your posts.

Not only for search engines

Is your main purpose is writing you blog for search engines? I don't think so. because it's hopeless and nothing can be done with it. You must have bunch of readers. number of your readers is depend on your ability to keep them with you. I's depend on your contents ans how easy to navigate them. So adding <h> tags will be a help for readers to understand what your article is about.
            Will a regular head line catch the readers eye? your answer is  "may be" no? Take a look at my Heading tags. Now, It's eye catching. You can use CSS codes to make Headlines more effective.

Here is an example CSS code (I'm using this)

If you are using blogger. Go to Template » Edit HTML place The following code just above ]]></b:skin> (You can search for the code by pressing Ctrl+F )

.post h1{
color:#0E0E0E;
border-top:1px solid #5c5c5c;
border-bottom:1px solid #5c5c5c;
font-size: 18pt;
padding:1px;
text-shadow: #bbbbbb 2px 2px 2px;
}

Or If you are Using any other platform Place the following code just above the </head> tag.

.h1{
color:#0E0E0E;
border-top:1px solid #5c5c5c;
border-bottom:1px solid #5c5c5c;
font-size: 18pt;
padding:1px;
text-shadow: #bbbbbb 2px 2px 2px;
}

You can make any change to this codes using your basic CSS knowledge. and change h1 in to any tag name like h2,h3,...h6. But Do not make h2 tag bigger than h1 tag. I mean non of them must not be bigger than other heading that more important than it.


This is a series of Basic SEO posts.. read my last post Here

Image Optimization for a better Search engine rank


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.Post your Ideas as a comment please. Hope the post helps you!




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